No high-end brand exists without a strong PR campaign

No high-end brand exists without a strong PR campaign

Luxury brands are featured in magazines, recommended by celebrities, and get TV show placements, just to mention a few.

For small business owners, extensive PR is not always an affordable option. However, there are ways to do your own PR on a budget. One of them is through joint venture partnerships. You can interview experts in your field, organize telesummits, guest blog or co-create a program with someone else. The point is that you involve other people in what you do and they share it with their audience.

 

 

DIALOGUE.

Relevance and constant dialog are other traits of luxury brands. They show that the brand is live, active and current.

You can do so by updating your blog and social media content, engaging in conversations with your audience and peers, creating contests, offering seasonal promotions, etc. Brand identity development in Melbourne will help you with this.

PRICING.

When it comes to luxury brands, the price cannot be low. People associate high quality with high price.

Price your services accordingly. “Charging your worth” is a hot topic in entrepreneur-world today. It is more than just the numbers game.

When you believe that you are worth your prices, you respect yourself and your clients will respect you as well.

But when you undercharge in hopes to get more clients, they feel it. Your potential clients might either become nightmare clients or end up not buying form you because they think your services are not valuable.

EXPERIENCE.

The experience of acquiring a luxury brand item is as crucial as its value.

It extends beyond cordial and professional customer service. You might want to offer some perks and bonuses with your programs like free email support, a consultation, a complimentary smaller program, etc. It should be something that you would normally charge for. Or, better yet, something that no one else offers. It will show your clients that they are valued. Superb experience makes the product always look better.

 

Attracting high-end clients requires having a high-end brand. Even as a small business, you can position yourself as an exclusive brand when you maintain the essential brand components.

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